Cake Theory
Size: 0.23 oz / 7 ml
The *ultimate* lip oil with THREE active ingredients. This one-of-a-kind clearish formula moisturizes, heals, shines, blurs, reduces fine lines, reduces hyperpigmentation, reduces fordyce spots, never sticks, and filters using color theory.
More than just color theory.
Clinically proven results with each wear.
-
DEEPLY MOISTURIZES
-
SHINES WITH NO STICK
-
REPAIRS SKIN BARRIER
-
BLURS THE DETAILS
-
REDUCES FINE LINES
-
CLEARS WITH COVERAGE
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What Does Cake Theory Do?
This cushion-y lip oil evens lip tones by using color theory, and is built with three actives to hydrate and strengthen the skin barrier with each wear.
How to Apply
To start–twist off the cap and remove the applicator from the tube. Take the wand and swipe the product across your top and bottom lip. Apply as many or little layers as you need. Allow oil to absorb into the lips on its own. Can be used multiple times, throughout the day, everyday.
Key Ingredients
AvenaPLex™ (derived from real oats): At an active level that visibly reduces wrinkles and boosts hydration
Hyaluronic Acid: At an active level that draws in and locks moisture into your skin, keeping it plump, supple, and hydrated
Jojoba oil: Improves skin elasticity and prevents flakiness
Polybutene, Hydrogenated Polyisobutene, Diisostearyl Malate, Cocos Nucifera (Coconut) Oil Extract, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylene/Propylene/Styrene Copolymer, Avena Sativa (Oat) Kernel Extract, Ricinus Communis (Castor) Seed Oil, Glyceryl Caprylate, Tocopheryl Acetate, Aroma/Flavor, Butylene/Ethylene/Styrene Copolymer, Bixa Orellana Seed Extract, Sorbitan Olivate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Caproic Acid

















- TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
- TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
- TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
- TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
TAKE CONTROL
EQUALIZATION


TAKE CONTROL
NEUTRALIZATION


TAKE CONTROL
MOISTURIZATION
Clinically proven to hydrate and strengthen the skin barrier with AvenaPLex
Clinically proven to form a protective film against dryness
Clinically proven to protect, nourish, and moisturize
[Clinically proven using epidermal samples from a group of 30 participants ranging in age, race and skin type]

TAKE CONTROL
LINE REDUCTION


TAKE CONTROL
BLUR + SHINE


TAKE CONTROL
EQUALIZATION


TAKE CONTROL
NEUTRALIZATION


TAKE CONTROL
MOISTURIZATION
Clinically proven to hydrate and strengthen the skin barrier with AvenaPLex
Clinically proven to form a protective film against dryness
Clinically proven to protect, nourish, and moisturize
[Clinically proven using epidermal samples from a group of 30 participants ranging in age, race and skin type]

TAKE CONTROL
LINE REDUCTION


TAKE CONTROL
BLUR + SHINE


Key Ingredients

AvenaPLex

Hyaluronic Acid

Ceramides

Achiote
- LEAPING BUNNY CERTIFIED
- CRUELTY-FREE
- CLEAN
- PARABEN-FREE
- NOW AT ULTA
- LEAPING BUNNY CERTIFIED
- CRUELTY-FREE
- PARABEN-FREE
- NOW AT ULTA
- LEAPING BUNNY CERTIFIED
Frequently Asked Questions
Is Cake Theory™ clear??
Is it sticky??
What does it feel like??
What shade should I get??
Does it have a plumping effect??
Do I put a lot or a little on??
Can I use this with a liner or lipstick??
Product Reviews
- MSMary S.Verified BuyerReviewingMELTED BUTTER Melted ButterI recommend this productRated 5 out of 5 starsJun 8, 2025Love it
Love the feel and smell is delicious
Was this helpful? - TCTrudy C.Verified BuyerReviewingBROWNING BrowningI recommend this productRated 5 out of 5 starsJun 2, 2025Great!
Great product, smooth and fabulous!
Was this helpful? - TCTrudy C.Verified BuyerReviewingMELTED BUTTER Melted ButterI recommend this productRated 5 out of 5 starsJun 2, 2025Beautiful like Butter!
I love melted butter! I bought both Yellow and the Brown color on autoship. It goes on smooth and is very nourishing to my lips. Please make it in more colors. a nice red color would be fabulous.
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