Cake Theory

Size: 0.23 oz / 7 ml

4.9
Rated 4.9 out of 5 stars
176 Reviews

Cake Theory

4.9
Rated 4.9 out of 5 stars
176 Reviews
Shades
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Browning
QUANTITY
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Cake Theory

BROWNING

Oat-Infused Lip Tone Equalizing Oil

Size: 0.23 oz / 7 ml

4.9
Rated 4.9 out of 5 stars
176 Reviews

The *ultimate* lip oil with THREE active ingredients. This one-of-a-kind clearish formula moisturizes, heals, shines, blurs, reduces fine lines, reduces hyperpigmentation, reduces fordyce spots, never sticks, and enhances your natural lip tone.

More than just color theory.

Clinically proven results with each wear.
  • Product description DEEPLY MOISTURIZES
  • Product description SHINES WITH NO STICK
  • Product description REPAIRS SKIN BARRIER
  • Product description BLURS THE DETAILS
  • Product description REDUCES FINE LINES
  • Product description CLEARS WITH COVERAGE

Shades: Browning

img_logo img_logo
A unique shade of reddish brown, that equalizes two-toned lips, fordyce, and pink spots on lips.
What Does Cake Theory Do?

This cushion-y lip oil evens lip tones by using color theory, and is built with three actives to hydrate and strengthen the skin barrier with each wear.

How to Apply

To start–twist off the cap and remove the applicator from the tube. Take the wand and swipe the product across your top and bottom lip. Apply as many or little layers as you need. Allow oil to absorb into the lips on its own. Can be used multiple times, throughout the day, everyday.

Key Ingredients

AvenaPLex™ (derived from real oats): At an active level that visibly reduces wrinkles and boosts hydration

Hyaluronic Acid: At an active level that draws in and locks moisture into your skin, keeping it plump, supple, and hydrated

Jojoba oil: Improves skin elasticity and prevents flakiness

Polybutene, Hydrogenated Polyisobutene, Diisostearyl Malate, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylene/Propylene/Styrene Copolymer, Avena Sativa (Oat) Kernel Extract, Ricinus Communis (Castor) Seed Oil, Glyceryl Caprylate, Tocopheryl Acetate, Aroma/Flavor, Butylene/Ethylene/Styrene Copolymer, Sorbitan Olivate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Caproic Acid, Iron Oxides (CI 77491), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090)

Might Want to Add
MELTED BUTTER
MELTED BUTTER
Oat-Infused Lip Tone Equalizing Oil
View full details
  • TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
  • TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
  • TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
  • TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
TAKE CONTROL

EQUALIZATION

CTM image content
As opposites on the color spectrum, yellow and violet neutralize each other. Cake Theory™ uses this principle to even out your lip tone (without covering it). Browning™ can do that for those with dual-toned lips and give a vibrant splash of *brown* to those with pink, pale, and dull lips.
CTM image content
TAKE CONTROL

NEUTRALIZATION

CTM image content
Melted Butter™ enhances your natural lip color by filtering hyperpigmentation, dark spots, lip outlines, and more. Due to it's unique shade of golden yellow, Melted Butter™ also reflects lights far greater than other lip oils, glosses, and balms.
CTM image content
TAKE CONTROL

MOISTURIZATION

  • Clinically proven to hydrateClinically proven to hydrate and strengthen the skin barrier with
  • Clinically proven to hydrateClinically proven to form a protective film against dryness
  • Clinically proven to hydrateClinically proven to protect, nourish, and moisturize

[Clinically proven using epidermal samples from a group of 30 participants ranging in age, race and skin type]

CTM image content
TAKE CONTROL

LINE REDUCTION

CTM image content
Although packed with ceramides, hyaluronic acid, jojoba oil, and achiote oil, Cake Theory™'s unsung hero is AvenaPLex. AvenaPLex is a powerful oat and ceramide complex proven to reduce wrinkles/lines by up to 15% while boosting yours natural hyaluronic acid levels by up to 14%.
CTM image content
TAKE CONTROL

BLUR + SHINE

CTM image content
Cake Theory™ blurs lip lines, wrinkles, and crevices — giving you the appearance of fuller and shinier (but never stickier) lips.
CTM image content
TAKE CONTROL

EQUALIZATION

Content image
As opposites on the color spectrum, yellow and violet neutralize each other. Cake Theory™ uses this principle to even out your lip tone (without covering it). Browning™ can do that for those with dual-toned lips and give a vibrant splash of *brown* to those with pink, pale, and dull lips.
EQUALIZATION
TAKE CONTROL

NEUTRALIZATION

Content image
Melted Butter™ enhances your natural lip color by filtering hyperpigmentation, dark spots, lip outlines, and more. Due to it's unique shade of golden yellow, Melted Butter™ also reflects lights far greater than other lip oils, glosses, and balms.
NEUTRALIZATION
TAKE CONTROL

MOISTURIZATION

  • Clinically proven to hydrateClinically proven to hydrate and strengthen the skin barrier with
  • Clinically proven to hydrateClinically proven to form a protective film against dryness
  • Clinically proven to hydrateClinically proven to protect, nourish, and moisturize

[Clinically proven using epidermal samples from a group of 30 participants ranging in age, race and skin type]

MOISTURIZATION
TAKE CONTROL

LINE REDUCTION

Content image
Although packed with ceramides, hyaluronic acid, jojoba oil, and achiote oil, Cake Theory™'s unsung hero is AvenaPLex. AvenaPLex is a powerful oat and ceramide complex proven to reduce wrinkles/lines by up to 15% while boosting yours natural hyaluronic acid levels by up to 14%.
LINE REDUCTION
TAKE CONTROL

BLUR + SHINE

Content image
Cake Theory™ blurs lip lines, wrinkles, and crevices — giving you the appearance of fuller and shinier (but never stickier) lips.
BLUR + SHINE

Key Ingredients

AvenaPLex

AvenaPLex

Hyaluronic Acid

Hyaluronic Acid

Ceramides

Ceramides

Achiote

Achiote

  • LEAPING BUNNY CERTIFIED
  • CRUELTY-FREE
  • CLEAN
  • PARABEN-FREE
  • NOW AT ULTA
  • LEAPING BUNNY CERTIFIED
  • CRUELTY-FREE
  • PARABEN-FREE
  • NOW AT ULTA
  • LEAPING BUNNY CERTIFIED

Frequently Asked Questions

Yes…kinda! Our Melted Butter has 100% natural colorant thanks to the achiote seeds that gives this shade its yellowish color. While Browning has a little bit of pigment in it, both shades are meant to just enhance your natural lip tone, not cover it.
No! We went through multiple trials to ensure this product was free from stick.
It feels like a slightly thick, cushiony, and smooth texture on the lips!
Why not both?! But, if you’re only interested in choosing one, know that Melted Butter is great for freckles, smoker’s lips, and brown lip linings. Browning is great for folks with two-toned lips, fordyce, and pink lips.
No! There are no tingling or stinging plumping agents in this formula.
Whatever your heart desires 🫶
Yes!! Either or looks beautiful!

Product Reviews

4.9
Rated 4.9 out of 5 stars
Based on 176 reviews
Total 5 star reviews: 167 Total 4 star reviews: 7 Total 3 star reviews: 2 Total 2 star reviews: 0 Total 1 star reviews: 0
99%would recommend these products
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176 reviews
  • A
    Amina💖
    Verified Reviewer
    MELTED BUTTER
    Reviewing
    MELTED BUTTER
    I recommend this product
    Rated 5 out of 5 stars
    Jan 16, 2025
    I HIGHLY RECOMMEND THIS

    I LOVE THIS LIP GLOSS SO MUCH. This is the first lipgloss that I 100% used to the end and it was worth it. The smell is delicious and it’s not sticky like a few of these other brands. I enjoy the fact that it keeps my lips hydrated and looking yummy. As a lipgloss girly I have used so many different brands but this particular shade and lipgloss is definitely my number 1. I wore it out and is lasted long and looked great. I even wore it to bed and woke up looking beautiful as always. I wish it was a little bigger for the price but I would still recommend it.

    Was this helpful?
  • LM
    Lillian M.
    Verified Buyer
    BROWNING
    Reviewing
    BROWNING
    I recommend this product
    Rated 5 out of 5 stars
    Jan 6, 2025
    Brown Is BEAutiful

    Oh My Goodness. The color for one is gorgeous and the texture is just right. Some glosses are to think, but this is nice. Definitely recommending this product to others. Glad to see I can find it in ULTRA

    Was this helpful?
  • SM
    Shanaka M.
    Verified Buyer
    MELTED BUTTER
    Reviewing
    MELTED BUTTER
    I recommend this product
    Rated 5 out of 5 stars
    Jan 3, 2025
    Love It

    Not too sticky..perfect consistency . My new favorite. And the price is great

    Was this helpful?
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