Cake Theory
Size: 0.23 oz / 7 ml
The *ultimate* lip oil with THREE active ingredients. This one-of-a-kind clearish formula moisturizes, heals, shines, blurs, reduces fine lines, reduces hyperpigmentation, reduces fordyce spots, never sticks, and enhances your natural lip tone.
More than just color theory.
Clinically proven results with each wear.
- DEEPLY MOISTURIZES
- SHINES WITH NO STICK
- REPAIRS SKIN BARRIER
- BLURS THE DETAILS
- REDUCES FINE LINES
- CLEARS WITH COVERAGE
What Does Cake Theory Do?
This cushion-y lip oil evens lip tones by using color theory, and is built with three actives to hydrate and strengthen the skin barrier with each wear.
How to Apply
To start–twist off the cap and remove the applicator from the tube. Take the wand and swipe the product across your top and bottom lip. Apply as many or little layers as you need. Allow oil to absorb into the lips on its own. Can be used multiple times, throughout the day, everyday.
Key Ingredients
AvenaPLex™ (derived from real oats): At an active level that visibly reduces wrinkles and boosts hydration
Hyaluronic Acid: At an active level that draws in and locks moisture into your skin, keeping it plump, supple, and hydrated
Jojoba oil: Improves skin elasticity and prevents flakiness
Polybutene, Hydrogenated Polyisobutene, Diisostearyl Malate, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylene/Propylene/Styrene Copolymer, Avena Sativa (Oat) Kernel Extract, Ricinus Communis (Castor) Seed Oil, Glyceryl Caprylate, Tocopheryl Acetate, Aroma/Flavor, Butylene/Ethylene/Styrene Copolymer, Sorbitan Olivate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Caproic Acid, Iron Oxides (CI 77491), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090)
- TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
- TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
- TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
- TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
TAKE CONTROL
EQUALIZATION
TAKE CONTROL
NEUTRALIZATION
TAKE CONTROL
MOISTURIZATION
- Clinically proven to hydrate and strengthen the skin barrier with
- Clinically proven to form a protective film against dryness
- Clinically proven to protect, nourish, and moisturize
[Clinically proven using epidermal samples from a group of 30 participants ranging in age, race and skin type]
TAKE CONTROL
LINE REDUCTION
TAKE CONTROL
BLUR + SHINE
TAKE CONTROL
EQUALIZATION
TAKE CONTROL
NEUTRALIZATION
TAKE CONTROL
MOISTURIZATION
- Clinically proven to hydrate and strengthen the skin barrier with
- Clinically proven to form a protective film against dryness
- Clinically proven to protect, nourish, and moisturize
[Clinically proven using epidermal samples from a group of 30 participants ranging in age, race and skin type]
TAKE CONTROL
LINE REDUCTION
TAKE CONTROL
BLUR + SHINE
Key Ingredients
AvenaPLex
Hyaluronic Acid
Ceramides
Achiote
- LEAPING BUNNY CERTIFIED
- CRUELTY-FREE
- CLEAN
- PARABEN-FREE
- NOW AT ULTA
- LEAPING BUNNY CERTIFIED
- CRUELTY-FREE
- PARABEN-FREE
- NOW AT ULTA
- LEAPING BUNNY CERTIFIED
Frequently Asked Questions
Is Cake Theory™ clear??
Is it sticky??
What does it feel like??
What shade should I get??
Does it have a plumping effect??
Do I put a lot or a little on??
Can I use this with a liner or lipstick??
Product Reviews
- JSJackie S.Verified BuyerReviewingMELTED BUTTERI recommend this productRated 5 out of 5 starsDec 10, 2024Quality at its best!
I love all of Pound Cake products but this butter is a step up! It’s nice to have a little something extra that you can play with!
Not only is it moisturizing and good enough all on its own but plays well with the lipsticks!
Good job Pound Cake!
Was this helpful? - KPKailey P.ReviewingBROWNINGI recommend this productRated 5 out of 5 starsDec 9, 2024Amazing
I will say … I have tried almost ALLL lip oils. Including the “favorites” like Dior and Clarins …. THIS takes the cake. Not only does it smell good it lasts forever on my lips and literally makes them look soooo full and juicy. I need more colors ASAP. And maybe some lip peptide treatments too ! In the picture I have on Browning
Was this helpful? - AAAlefiya A.Verified BuyerReviewingBROWNINGI recommend this productRated 5 out of 5 starsDec 7, 2024Luxurious!
This feels more soothing and amazing than any lip balm I have ever used. I wish it had a little more color in it for those of us with lighter and more unevenly toned lips.
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