Cake Theory
Size: 0.23 oz / 7 ml
The *ultimate* lip oil with THREE active ingredients. This one-of-a-kind clearish formula moisturizes, heals, shines, blurs, reduces fine lines, reduces hyperpigmentation, reduces fordyce spots, never sticks, and enhances your natural lip tone.
More than just color theory.
Clinically proven results with each wear.
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DEEPLY MOISTURIZES
-
SHINES WITH NO STICK
-
REPAIRS SKIN BARRIER
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BLURS THE DETAILS
-
REDUCES FINE LINES
-
CLEARS WITH COVERAGE
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What Does Cake Theory Do?
This cushion-y lip oil evens lip tones by using color theory, and is built with three actives to hydrate and strengthen the skin barrier with each wear.
How to Apply
To start–twist off the cap and remove the applicator from the tube. Take the wand and swipe the product across your top and bottom lip. Apply as many or little layers as you need. Allow oil to absorb into the lips on its own. Can be used multiple times, throughout the day, everyday.
Key Ingredients
AvenaPLex™ (derived from real oats): At an active level that visibly reduces wrinkles and boosts hydration
Hyaluronic Acid: At an active level that draws in and locks moisture into your skin, keeping it plump, supple, and hydrated
Jojoba oil: Improves skin elasticity and prevents flakiness
Polybutene, Hydrogenated Polyisobutene, Diisostearyl Malate, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylene/Propylene/Styrene Copolymer, Avena Sativa (Oat) Kernel Extract, Ricinus Communis (Castor) Seed Oil, Glyceryl Caprylate, Tocopheryl Acetate, Aroma/Flavor, Butylene/Ethylene/Styrene Copolymer, Sorbitan Olivate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Caproic Acid, Iron Oxides (CI 77491), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090)













- TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
- TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
- TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
- TAKE CARE OF YOUR LIP TONE BECAUSE THERE ARE NO UNIVERSAL SHADES.
TAKE CONTROL
EQUALIZATION


TAKE CONTROL
NEUTRALIZATION


TAKE CONTROL
MOISTURIZATION
Clinically proven to hydrate and strengthen the skin barrier with AvenaPLex
Clinically proven to form a protective film against dryness
Clinically proven to protect, nourish, and moisturize
[Clinically proven using epidermal samples from a group of 30 participants ranging in age, race and skin type]

TAKE CONTROL
LINE REDUCTION


TAKE CONTROL
BLUR + SHINE


TAKE CONTROL
EQUALIZATION


TAKE CONTROL
NEUTRALIZATION


TAKE CONTROL
MOISTURIZATION
Clinically proven to hydrate and strengthen the skin barrier with AvenaPLex
Clinically proven to form a protective film against dryness
Clinically proven to protect, nourish, and moisturize
[Clinically proven using epidermal samples from a group of 30 participants ranging in age, race and skin type]

TAKE CONTROL
LINE REDUCTION


TAKE CONTROL
BLUR + SHINE


Key Ingredients

AvenaPLex

Hyaluronic Acid

Ceramides

Achiote
- LEAPING BUNNY CERTIFIED
- CRUELTY-FREE
- CLEAN
- PARABEN-FREE
- NOW AT ULTA
- LEAPING BUNNY CERTIFIED
- CRUELTY-FREE
- PARABEN-FREE
- NOW AT ULTA
- LEAPING BUNNY CERTIFIED
Frequently Asked Questions
Is Cake Theory™ clear??
Is it sticky??
What does it feel like??
What shade should I get??
Does it have a plumping effect??
Do I put a lot or a little on??
Can I use this with a liner or lipstick??
Product Reviews
- FIfahima i.Verified BuyerReviewingBROWNING BrowningI recommend this productRated 5 out of 5 starsAug 16, 2025best lip oil!
This is my primary, everyday lip oil. Love the texture, the color. It lasts for a very long time without becoming sticky like lipgloss. Love that it's fragrance-free! Please keep this product as-is.
Was this helpful? - SGSeller G.Verified BuyerReviewingMELTED BUTTER Melted ButterI recommend this productRated 5 out of 5 starsAug 5, 2025LIKE BUTTAH
Smooth and Creamy ; Soft and Liqidity. Nice lip shine and smooth lips even when it wears off.
Was this helpful? - CYCourtney Y.Verified BuyerReviewingBROWNING BrowningI recommend this productRated 5 out of 5 starsJul 29, 2025Gorgeous and beneficial
This is my second time ordering this one. It feels great on my lips. I appreciate it not being sticky. It's an excellent product.
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