• THERE ARE NO UNIVERSAL SHADES ·
  • THERE ARE NO UNIVERSAL SHADES ·
  • THERE ARE NO UNIVERSAL SHADES ·
  • THERE ARE NO UNIVERSAL SHADES ·

The CAKE THEORYTM

At POUNDCAKE, we make award-winning products for all skin and lip tones, so everyone can get their perfect shade. All of our formulas are 100% custom and efficacious for all skin types. If you’re new here, welcome. If you are returning, we’re happy to see you again..

At POUNDCAKE, we make award-winning products for all skin and lip tones, so everyone can get their perfect shade. All of our formulas are 100% custom and efficacious for all skin types. If you’re new here, welcome. If you are returning, we’re happy to see you again.

How can a shade be “universal”?

BEST SELLER
NEW!
Cactus Jam

Cactus Jam

Cactus Jam
Lip Tone Equalizing Oil
4.9
Rated 4.9 out of 5 stars
245 Reviews
BEST SELLER
BROWNING

BROWNING

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BROWNING
Lip Tone Equalizing Oil
4.9
Rated 4.9 out of 5 stars
245 Reviews
BEST SELLER
Melted Butter

Melted Butter

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Melted Butter
Lip Tone Equalizing Oil
4.9
Rated 4.9 out of 5 stars
245 Reviews
gingerbread

Cake Batter

Cake Batter
Semi-matte liquid lipstick
4.8
Rated 4.8 out of 5 stars
318 Reviews
Cake Theory Bundle

Cake Theory Bundle

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Cake Theory Bundle
Lip Tone Equalizing Oil
4.9
Rated 4.9 out of 5 stars
245 Reviews

POUND CAKE GIFT CARD

POUND CAKE GIFT CARD
DIGITAL GIFT CARD
1 6

Our guiding light may be color theory, but our goal is personalization. In a world where everything is mass-produced and reiterated, we offer no white label formulas—only ones personalized to you.

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