Cake Theory
Size: 0.23 oz / 7 ml
The *ultimate* lip oil with THREE active ingredients. This one-of-a-kind clearish formula moisturizes, heals, shines, blurs, reduces fine lines, reduces hyperpigmentation, reduces fordyce spots, never sticks, and filters using color theory.
More than just color theory.
Clinically proven results with each wear.
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DEEPLY MOISTURIZES
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SHINES WITH NO STICK -
REPAIRS SKIN BARRIER
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BLURS THE DETAILS
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REDUCES FINE LINES
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CLEARS WITH COVERAGE
Shades: Melted Butter
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What Does Cake Theory Do?
This cushion-y lip oil evens lip tones by using color theory, and is built with three actives to hydrate and strengthen the skin barrier with each wear.
How to Apply
To start–twist off the cap and remove the applicator from the tube. Take the wand and swipe the product across your top and bottom lip. Apply as many or little layers as you need. Allow oil to absorb into the lips on its own. Can be used multiple times, throughout the day, everyday.
Key Ingredients
AvenaPLex™ (derived from real oats): At an active level that visibly reduces wrinkles and boosts hydration
Hyaluronic Acid: At an active level that draws in and locks moisture into your skin, keeping it plump, supple, and hydrated
Jojoba oil: Improves skin elasticity and prevents flakiness
Polybutene, Hydrogenated Polyisobutene, Diisostearyl Malate, Cocos Nucifera (Coconut) Oil Extract, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylene/Propylene/Styrene Copolymer, Avena Sativa (Oat) Kernel Extract, Ricinus Communis (Castor) Seed Oil, Glyceryl Caprylate, Tocopheryl Acetate, Aroma/Flavor, Butylene/Ethylene/Styrene Copolymer, Bixa Orellana Seed Extract, Sorbitan Olivate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Caproic Acid
TAKE CONTROL
EQUALIZATION
TAKE CONTROL
NEUTRALIZATION
TAKE CONTROL
MOISTURIZATION
Clinically proven to hydrate and strengthen the skin barrier with
Clinically proven to form a protective film against dryness
Clinically proven to protect, nourish, and moisturize
[Clinically proven using epidermal samples from a group of 30 participants ranging in age, race and skin type]
TAKE CONTROL
LINE REDUCTION
TAKE CONTROL
BLUR + SHINE
TAKE CONTROL
EQUALIZATION
TAKE CONTROL
NEUTRALIZATION
TAKE CONTROL
MOISTURIZATION
- Clinically proven to hydrate and strengthen the skin barrier with
- Clinically proven to form a protective film against dryness
- Clinically proven to protect, nourish, and moisturize
[Clinically proven using epidermal samples from a group of 30 participants ranging in age, race and skin type]
TAKE CONTROL
LINE REDUCTION
TAKE CONTROL
BLUR + SHINE
Key Ingredients
AvenaPLex
Hyaluronic Acid
Ceramides
Achiote
Frequently Asked Questions
Is Cake Theory™ clear??
Is it sticky??
What does it feel like??
What shade should I get??
Does it have a plumping effect??
Do I put a lot or a little on??
Can I use this with a liner or lipstick??
Product Reviews
- LLDReviewingBROWNINGI recommend this productRated 5 out of 5 starsMar 22, 2025BEST LIP OIL (not hyperbole)
I've completely used up my first bottle and all I can say is I can never be without this lip oil. It's out of stock on here and in my local Ultas, I just snagged the last one! Such great benefits: It has staying power (lasting through some eating and drinking) and stays on through the night for wonderfully soft lips all day every day and night. The scent is amazing, this purply-brown enhances my dual-tone lips, and best of all, chapped lips where?!?!?! I've tried so many lip oils and lip glosses in the past and they all dried out my lips. This is the ONLY lip oil that doesn't. I am so proud that a Black woman created this.
No stars off, but please fix the leaking aspect of this packaging.
- DDhanielleVerified BuyerReviewingBROWNINGI recommend this productRated 5 out of 5 starsMar 7, 2025Will never be without this lip oil!!
LISTENNN when I say that I will Always have this lip oil in my possession I’m being so serious!! It feels so luxurious on the lips and the way it neutralizes the lips is just soo beautiful I literally recommend this to everyone in my circle it’s just too good!
- KKianaVerified ReviewerReviewingBROWNINGI recommend this productRated 4 out of 5 starsMar 5, 2025It works wonderfully but could use an upgrade
I love the product so much, it makes my lips feel so smooth. My mom even likes it and she doesn't care what lip gloss she uses, but I have a concern with the product. For the amount of money I am paying, I would expect the gloss to not spill out along the sides. I had even wiped it along the edge and it still keeps happening. I think I lost more gloss than what I actually used. To clarify, I love the product but it could use different packaging or a bigger size with a more secure top. Thank you.
