Cake Theory
Size: 0.23 oz / 7 ml
The *ultimate* lip oil with THREE active ingredients. This one-of-a-kind clearish formula moisturizes, heals, shines, blurs, reduces fine lines, reduces hyperpigmentation, reduces fordyce spots, never sticks, and enhances your natural lip tone.
More than just color theory.
Clinically proven results with each wear.
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DEEPLY MOISTURIZES
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SHINES WITH NO STICK -
REPAIRS SKIN BARRIER
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BLURS THE DETAILS
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REDUCES FINE LINES
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CLEARS WITH COVERAGE
Shades: Browning
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What Does Cake Theory Do?
This cushion-y lip oil evens lip tones by using color theory, and is built with three actives to hydrate and strengthen the skin barrier with each wear.
How to Apply
To start–twist off the cap and remove the applicator from the tube. Take the wand and swipe the product across your top and bottom lip. Apply as many or little layers as you need. Allow oil to absorb into the lips on its own. Can be used multiple times, throughout the day, everyday.
Key Ingredients
AvenaPLex™ (derived from real oats): At an active level that visibly reduces wrinkles and boosts hydration
Hyaluronic Acid: At an active level that draws in and locks moisture into your skin, keeping it plump, supple, and hydrated
Jojoba oil: Improves skin elasticity and prevents flakiness
Polybutene, Hydrogenated Polyisobutene, Diisostearyl Malate, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylene/Propylene/Styrene Copolymer, Avena Sativa (Oat) Kernel Extract, Ricinus Communis (Castor) Seed Oil, Glyceryl Caprylate, Tocopheryl Acetate, Aroma/Flavor, Butylene/Ethylene/Styrene Copolymer, Sorbitan Olivate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Hyaluronate, Caproic Acid, Iron Oxides (CI 77491), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090)
TAKE CONTROL
EQUALIZATION
TAKE CONTROL
NEUTRALIZATION
TAKE CONTROL
MOISTURIZATION
Clinically proven to hydrate and strengthen the skin barrier with AvenaPLex
Clinically proven to form a protective film against dryness
Clinically proven to protect, nourish, and moisturize
[Clinically proven using epidermal samples from a group of 30 participants ranging in age, race and skin type]
TAKE CONTROL
LINE REDUCTION
TAKE CONTROL
BLUR + SHINE
TAKE CONTROL
EQUALIZATION
TAKE CONTROL
NEUTRALIZATION
TAKE CONTROL
MOISTURIZATION
- Clinically proven to hydrate and strengthen the skin barrier with AvenaPLex
- Clinically proven to form a protective film against dryness
- Clinically proven to protect, nourish, and moisturize
[Clinically proven using epidermal samples from a group of 30 participants ranging in age, race and skin type]
TAKE CONTROL
LINE REDUCTION
TAKE CONTROL
BLUR + SHINE
Key Ingredients
AvenaPLex
Hyaluronic Acid
Ceramides
Achiote
Frequently Asked Questions
Is Cake Theory™ clear??
Is it sticky??
What does it feel like??
What shade should I get??
Does it have a plumping effect??
Do I put a lot or a little on??
Can I use this with a liner or lipstick??
Product Reviews
- LLLaToya L.Verified BuyerReviewingMELTED BUTTER Melted ButterI recommend this productRated 5 out of 5 starsOct 30, 2025She’s cute
Love this with a brown lip liner! Makes my lips a pretty nude pinkish color( I have smokers lips)
- LLLaToya L.Verified BuyerReviewingBROWNING BrowningI recommend this productRated 5 out of 5 starsOct 30, 2025Amazing
This is amazing for pigmented/smokers lips!!
- PDPaige D.Verified BuyerReviewingMELTED BUTTER Melted ButterI recommend this productRated 5 out of 5 starsOct 18, 2025Best lip oil I've ever tried!!
Smells amazing, goes on so smooth, not sticky at all, and lasts!!! So so happy to have found Pound Cake.
