I absolutely love the color and the technology behind the product. It would be 10 times more amazing if they can develop it to be a non-transferable. That’s the only drawback with this product because when I wear a red lip, I don’t want the color to transfer on my cup or if I’m even using a straw or eating. With this lipstick the red gets everywhere and that’s my only downside about the product. Everything else is amazing, if we can get it in a non-transferable style, this would be my go to, but they absolutely nailed the color!!