About

F*CKING UP THE BEAUTY INDUSTRY

ONE LIPSTICK AT A TIME

THIS LAUNCH WAS FOUR YEARS IN THE MAKING. WE CREATED POUND CAKE BECAUSE WE SAW A MARGINALIZING INDUSTRY THAT NOT ONLY REFUSED TO INCLUDE US IN THEIR BEAUTY STANDARD BUT ALSO IN THEIR PRODUCT CREATION. WE POURED OUR BLOOD, SWEAT, AND TEARS INTO MAKING SOMETHING NEVER BEFORE SEEN AND YET SO LONG OVERDUE: FIVE LIQUID LIPSTICKS MADE FOR FIVE DIFFERENT SKIN AND LIP TONES. IT IS FROM THE ASHES OF A DESTROYED STANDARD THAT WE GIVE YOU THIS.

  • WE ARE A PRO-BLACK, PRO-FAT, AND PRO-QUEER COSMETICS COMPANY AND WILL CONTINUE TO ACT IN A MANNER THAT REFLECTS AS SUCH.

  • WE REJECT “UNIVERSAL SHADES” AND BELIEVE EVERYONE IS OWED A PRODUCT THAT WAS MADE FOR THEIR UNIQUE SKIN AND LIP TONE. WE HOPE YOU ROCK THIS RED:

    • WITHOUT
    • WITHOUT WEARING FOUNDATION TO EVEN OUT YOUR LIP COLOR
    • WITHOUT BEING TOLD, “NO”

  • WE’RE SETTING A NEW STANDARD OF INCLUSIVITY IN THE BEAUTY INDUSTRY, ONE THAT GOES BEYOND JUST SHOWING BIPOC IN PHOTOS. WE ARE REINVENTING COLOR COSMETICS.

HEADLINE GOES HERE

Lipstick shows up differently on different lip tones. In essence, this means someone with pink lips and someone with deep brown lips wearing the same lipstick will achieve different results. Our solution? Approach all products like foundation.‍

20+ revisions, 40+ trials, a spot in Glossier’s exclusive Black-Owned Business Cohort, and an Allure Best of Beauty Award later, we have finally debuted our long-awaited line of Cake Batters. These EXTREMELY opaque and vibrant créme-matte liquid lipsticks are not only vegan, clean, and cruelty-free but were also made for your skin and lip tone - deep brown, pink, and everything in between.

A red lip is bold, empowered, and filled with desire and passion. It’s life, it’s blood, it’s energy. A person with a red lip is absolutely undeniable.