The CAKE THEORYTM

At POUNDCAKE, we make award-winning products for all skin and lip tones, so everyone can get their perfect shade. All of our formulas are 100% custom and efficacious for all skin types. If you’re new here, welcome. If you are returning, we’re happy to see you again..

At POUNDCAKE, we make award-winning products for all skin and lip tones, so everyone can get their perfect shade. All of our formulas are 100% custom and efficacious for all skin types. If you’re new here, welcome. If you are returning, we’re happy to see you again.

Una innovación hidratante única que unifica el tono de los labios utilizando la teoría del color.