Cake Theory
Size: 0.23 oz / 7 ml

Frequently Asked Questions
Is Cake Theory™ clear?
Yes…kinda! Our Melted Butter has 100% natural colorant thanks to the achiote seeds that gives this shade its yellowish color. Our Cactus Jam, although looks super pigmented in the bottle, appears as a light pink flush on your lips.
Browning has a little bit of pigment in it; however, all of our shades are meant to just enhance your natural lip tone, not cover it.
Is it sticky?
No! We went through multiple trials to ensure this product was free from stick.
What does it feel like?
It feels like a slightly thick, cushiony, and smooth texture on the lips!
What shade should I get?
Why not all three?! But, if you’re only interested in choosing one, know that Melted Butter is great for freckles, smoker’s lips, and brown lip linings.
Cactus Jam is great for people who want a light pink flush to their lips, or cannot afford lip blushing. Browning is great for folks with two-toned lips, fordyce, and pink lips.
Does it have a plumping effect?
No! There are no tingling or stinging plumping agents in this formula.
Do I put a lot or a little on?
Whatever your heart desires 🫶
Can I use this with a liner or lipstick?
Yes!! Either or looks beautiful!
